Get Your Custom Hoodie Biz Off the Ground: Trends, Tips & Top Styles Aussies Love

If you've thought about co-opting your creative spark into a bonza business, now is the time to cash in on the custom hoodie industry and create something that is truly your own. You can sew up everything from bold designs to personalised prints and turn it into a side hustle or full-time brand that fits your vibe.

But wait – isn't the market oversaturated? Aren't the big brands too dominant?

You are right, it is cluttered, but does that mean you have no space? In fact, starting a custom hoodie business today is still a ripper idea!

Current Trends in the Custom Hoodie and Apparel Market

The custom apparel environment is always evolving, and if you want to get a jump on the competition, keeping up with trends might just give your biz the edge you need.

First cab off the rank are community-driven designs. We’re talking graphics and their accompanying aesthetic derived from YouTubers, TikTokers, fandoms and cult followings. These designs throw fans a bone when they spot fellow fans across a crowded room/plaza – like a sweet, legit hoodie your favourite Aussie creator launched after their last viral post.

Blasting (or maybe not) sustainability – it’s not a trend; it’s a consumer expectation. Australians (and this can probably be extended globally) are more educated than ever when it comes to sustainable fashion. It is absolutely true that people are seeking hoodies made from organic cotton, recycled fabrics or apparel made using low-impact production techniques.

But herein lies the problem – 55% of US customers say they want to buy sustainable apparel, yet almost half say they do not know where to purchase it.

Getting Started with Your Custom Hoodie Business

So you're excited to start your own custom hoodie business? Terrific! But before you start designing away, let's make sure that you have put together an absolute plan of attack to get you on the right path for you to succeed.

Business Plan & Structure

Think of your business plan as your game plan. It gives you clarity in your goals and how you will get there and gives you direction. If you are ever looking for funding, a good plan shows banks or investors you are serious.

You will also need to consider what kind of business structure you want. Are you making a go of it as a sole trader or going for a company or partnership? All of these options have pros and cons with tax, legal and how much admin you will need to deal with. It is best to have a chat with a business accountant or business lawyer to determine what is best for you.

Licences & Permits

You will need to have the right licences and permits needed to legally operate your business. These might include a standard business licence, an Australian Business Number (ABN), Goods and Services Tax (GST) registration if you expect to earn $75,000 or more, as well as specialised permits like textiles or workshop permits. There will be some differences depending on your state or territory, so check with your local council or business incubator.

Brand Identity & Niche

Do not fall short of establishing a unique brand – it is the trademark that distinguishes you from the competition. Having a clear look and feel gives customers a lasting impression and assists with bringing back repeat customers.

Establish your ideal customer – are we drawing on the bold and urban market or going sleek and polished? Your brand character should shine through everything you produce – your hoodie designs, websites, packaging, and the way you interact with customers.

Must-Have Gear to Kick Off Your Custom Hoodie Biz

The kind of gear you’ll need for your custom hoodie hustle depends on how you plan to make your designs—but here’s the basic kit to get you started:

• A solid computer with design software like Adobe Illustrator or CorelDRAW
  
• A machine to bring your designs to life — whether it’s a heat press, DTF printer, or embroidery machine (your choice depending on your vibe)
  
• A vinyl cutter for crafting custom designs and lettering
  
• A stash of blank hoodies ready to go!
• Check out some flexible finance options to help you gear up without blowing the budget.

Why Custom Embroidery's a Ripper Choice for Your Hoodie Business

Built Tough & Looks the Part

Custom embroidered hoodies don’t just look good – they’re built to last. Unlike printed designs that sit on top and tend to crack or peel after a few washes, embroidery is stitched right into the fabric. That means your design stays put, no matter how many times it’s chucked in the wash.

Think about it – how many printed tees have you had where the design started flaking off? With embroidery, that’s not an issue. The design holds up for the long haul, keeping its sharp, professional look wear after wear. That’s a big win for keeping your customers stoked and your gear looking top-notch.

Plus, embroidery machines add a raised, textured finish that just feels more premium. It’s got that tactile, eye-catching look that stands out – especially when compared to flat prints. That polished vibe is perfect for corporate gear, high-end brands, or anyone who wants their hoodie to look a cut above.

Flexible Design & Creative Freedom

One of the best things about embroidery? It’s bloody versatile. Whether you’re stitching a sleek monogram or a bold, multi-colour logo, embroidery can handle all sorts of detail and texture that prints just can’t match.

And when it comes to placement, you’re not stuck with just the front or back. You can add embroidery on sleeves, hoods, and pockets – basically anywhere you can fit a hoop. That opens the door to all kinds of creative designs.

Want something subtle like a small chest logo? Easy done. Prefer a big, bold piece across the back? Go for it. You can even mix and match placements for a unique, custom look that’ll turn heads.

With heaps of thread colours available, you can nail any colour combo your customers are after – especially handy when you're working with businesses that need branding bang-on.

Custom Hoodies with That Premium Vibe Aussies Notice

Here’s a cheeky little secret as you appraise the ins and outs of the custom apparel business: embroidery can really enhance the value of your hoodies. You can’t deny that embroidered designs feel more premium than cheaper printed options.

You can also charge more for it because it looks good. People are willing to pay more for an embroidered hoodie because they think they look tougher, last longer and just generally look better quality! That does not mean you should be "price gouging", but it does mean that you have the ability to confidently charge a bit more.

If you plan to go after a premium client – think corporate clients or customers looking for high-end custom apparel – adding embroidery can elevate your brand and establish your business brand as a leader in your specific niche.

Go with Ricoma for Your Custom Merch!

Ricoma Australia is built tough, easy to use, and packed with high-tech features to make pumping out custom hoodies a breeze.

Whether you’re just starting out or gearing up to go big, there’s a Ricoma machine to suit your budget and business goals. Check out our range of embroidery machines and find your perfect fit today!